The purpose of this unique leadership development and certification program is to train and develop future leaders at both the branch management and individual team leader levels. The program is required for all individuals seeking management positions in the Prudential Americana network. The program is open to anyone who is interested in developing their leadership and management skills or who plans or is currently building a team (Team Leaders/Team Managers).
- Life Balance
- Personal vision, mission and values
- The power of writing goals
- Stress reduction and management techniques
- Retirement strategies
- Building Residual income
A New Model for the Real Estate Industry
The traditional real estate model/company does not truly provide a clear direction and support structure for a new sales executive to become successful in the real estate business. Typically, a new agent joins a brokerage and becomes overwhelmed with the myriad of choices, ideas, techniques from all sources – managers, newer agents, seasoned agents. Traditional real estate managers are also caught up in a vicious cycle of putting out fires, not having adequate training and expertise, and being managers instead of leaders and coaches.
Our model is a proven, step-by-step process that allows an agent to evolve while mastering specific skill sets and giving them options through Level 1 sorting. The model also defines the evolution of a leader, whether a branch management team member or a team leader, in our organization.
Prudential Americana Group, REALTORS® has developed an Industry Changing real estate business model based on a key concept explained in the best selling business book “Good to Great” by Jim Collins. The key principle of our real estate model mirrors that of “Good to Great” … “Level 5 Leaders channel their ego needs away from themselves into the larger goal of building their own great company.”
- Is ambitious for the team first, not themselves. Sets up successors and team associates for even greater success
- Demonstrates an unwavering resolve to do whatever must be done to produce the best long-term results, no matter how difficult.
- Makes productive contributions through talent, common knowledge, skills, and good work habits
- Organizes people and resources toward the effective and efficient pursuit of predetermined objectives
- Catalyzes commitment to and vigorous pursuit of a clear and compelling vision, stimulating higher performance standards
- Builds enduring greatness through a blend of personal humility and professional will
- Looks in the mirror when things are going poorly and looks out the window to credit others for success
Our Level 5 Leadership model outlines the evolution of an agent from day one in the real estate business to a top-producing individual agent or a small business owner who has created a valuable business asset and exit strategy through team building.
This model allows an individual agent to develop and master each level and the accompanying skills at their pace and in alignment with their goals.
Level 1 – Focus is open for business. The primary skills are open houses, Creating and Managing a Sphere of Influence, Basic Listing Proposals, Contract and Inventory Knowledge.
Level 2 – Focus is Listings. The next set of skills includes home selling and marketing proposals, farming, target marketing, business plan, Follow-up systems.
Level 3 – Focus is Referral Business. Level 3 skills include building referral business, advertising and marketing, personal promotion and branding, real estate portfolio management, hiring an assistant.
Level 4 – Focus is Team Building. Level 4 agents learn how to create an asset of their business through effective team building and develop an exit strategy.
- One on One Personal & Business Coaching
Our sales executives master the level skills and implement effective systems through training, coaching and accountability. Coaching is conducted through one-on-one, recurring monthly appointments that guide the sales executive through the process of establishing the key systems to enhance their real estate success.
- Real Estate Business Systems
The success of our business model revolves around the implementation of key systems that support an agent’s real estate business whether they are a brokerage of one or many. These systems include specific, comprehensive procedures to create:
- Written business plan and goals
- Sphere of influence, referral and repeat business system
- Listing system
- Farming system
- Lead and escrow tracking and follow-up
- Recruiting and hiring staff and team members
- Accountability system
Team Building – We have established and defined specific systems that are essential to creating a success-oriented working environment for team building. The systems are designed to be customizable for the Team Leader and will allow a new Team Associate to simply “plug-in” and start using the varied team procedures for acquiring and conducting business.
This certification program consists of:
